European Design Award 2012

New Image Systems GmbH

Unity in Diversity

Redesign of the visual appearance of New Image Systems GmbH, the IT service provider for outstanding software and system-solutions from Berlin.

New Image Creative Web Solutions becomes New Image Systems.
The repositioning of the brand as "the coding experts" is a major step forward and nevertheless a return to their original roots.
The sophisticated mark – an allegory to an extraordinary solid network – the distinctive console-styled typography, the powerful colors, the linear design system which is derived from the mark, and the use of a very particular kind of paper with a extreme high opacity decodes the new name into a visual identity that stands out from the masses of IT service providers and manifests the ambition to create remarkable software and system-solutions.